Hulu Butts Heads With Ad Blocking Users

Now this is interesting. Hulu is actively detecting and informing users of ad blocking software that their actions to customise their web experience are not welcome.

Now, the web isn't much like TV and the amount of control any member of the TV audience might have over their experience was pretty limited compared to the web. That is, until Tivo came along - and they got forced into making their 30-second ad skip button a backdoor power-user feature. Might this become the start of an online TV arms race around advertising, and more generally, control of the experience?

Full Story at the Register